If you manage a field team, you know the routine: your merchandisers complete their store visits and send dozens of photos to a company WhatsApp group. It seems convenient, but this common practice is costing your business time, money, and control. While using a messaging app for quick updates feels easy, it creates a chaotic…
Managing a merchandiser team in FMCG industries is crucial due to high turnover in the market. Merchandisers often face low job satisfaction due to physically demanding work and long hours. Lack of real-time data makes it hard to track merchandisers’ store visits and stock conditions in outlets. Sometimes merchandisers may fake store visits without proper…
The traditional methods of manual tracking have been revolutionized with the advent of digital retail merchandising solutions. This transformation enables seamless tracking of stock levels in outlets, enhances data accuracy, and supports more reliable order forecasting. By adopting these digital tools, businesses can operate more efficiently and drive profitability. The Importance of Advanced Merchandising App…
Retail merchandising is a crucial aspect of brand management that significantly influences customer perceptions and sales performance. In such competitive market, Fast Moving Consumer Goods (FMCG) brand owners face various challenges that can hinder their ability to effectively present and promote their products. This blog highlights the top five challenges in retail merchandising and demonstrates…
