EasyM Merchandising App and Field Force Automation for Brands and Distributors
Turn every outlet visit into sales.
EasyM helps your merchandisers and field reps keep stock on the shelf, displays right and orders coming in, at every outlet they visit. You see each visit, each gap and each order as it happens, not at month end.
Orders flow into 20+ accounting systemsWorks offline in the backroomBuilt inside a real field team
FMCG and healthcare brands and distributors already using EasyM
Sales are flat. Your team says every outlet was visited.
So why is your product missing from the shelf, and why do the orders only reach the office at the end of the week?
Most field teams still run on paper, WhatsApp and Excel. It works until the team grows, and then every step leaks.
The manual way in sales
- Sales orders on paper bill books or WhatsAppWritten at the outlet, keyed in again at the office. Wrong items, wrong prices, orders that never get keyed in.
- Orders reach the office days laterDelivery runs late, and the outlet sells the competitor’s stock in the meantime.
- Every order is a phone callThe office chases reps to confirm items, prices and promotions, one WhatsApp at a time.
The manual way in merchandising
- Out of stock loses salesAn empty shelf is spotted by the outlet buyer, not reported by your team, and the shopper picks another brand.
- Shelf photos lost in WhatsApp groupsHundreds of photos a day, not tied to an outlet, a date or a visit. Nobody can find last week’s display.
- No record of which outlets were visitedThe call card says every outlet was covered. You cannot check it, and you cannot coach on it.
Every missed visit, empty shelf and late order is a lost sale you never see. Hiring more field reps only puts more money into the same blind spot.
Field force automation puts the visit, the shelf and the order into one record, in the app your team already carries, the same day.
Every visit reaches the office while your team is still in the field.
Promoters, salesmen and merchandisers enter the visit at the outlet. Supervisors and managers see it as it syncs, in one live dashboard.
Instant Data Visibility
Field team updates flow to supervisors and managers, giving everyone a clearer picture of retail execution.
Promo activity and check-in.
Sales orders and stock updates.
Shelf photos and outlet visits.
Field inputs are consolidated for daily supervision.
A clear overview of field team performance.
Field Activity Dashboard
Retail execution and sales force automation, in one merchandising app.
Retail execution: merchandising management system
Visits and call rate
Planned outlets against outlets each merchandiser actually visited, by rep, team and week.
Balance stock, out of stock and expiry tracking
Balance stock and near expiry items from the shelf, while there is still time to act.
Display and merchandising photos
Before and after shelf photos filed against the outlet and the visit, not lost in a chat.
Sales: sales force automation
Mobile sales ordering
Orders taken at the outlet, no more bill books or keying in at the office.
Sales ordering appBusiness intelligence dashboard
Sales by outlet, rep and team next to the visit record, in one view for the boss.
Business intelligenceBuilt on real ground, not assumptions.
A merchandising app built for FMCG field reps.
Simple for merchandisers. Clear for management.
We built EasyM inside a real Malaysian field team, around what field reps told us they need at the outlet. Every feature answers a problem they hit on the job.
See EasyM with your own field team in mind.
Tell us a little about your team. We will call you within one working day to set up a demo around how your field reps work today.
- Live walkthrough of the field rep app and the manager dashboard
- Your outlets, your products, your questions
- No commitment, no hard sell