Top 5 Challenges for Brand Owner in Modern Trade Merchandising and How to Overcome Them with Technology

Retail merchandising is a crucial aspect of brand management that significantly influences customer perceptions and sales performance. In such competitive market, Fast Moving Consumer Goods (FMCG) brand owners face various challenges that can hinder their ability to effectively present and promote their products. This blog highlights the top five challenges in retail merchandising and demonstrates how the EasyM Merchandising App offers innovative solutions to turn these obstacles into opportunities for growth.

Challenge 1: Managing Stock Near Expiry

Maintaining optimal stock levels to meet customer demand without overstocking is a critical challenge. Traditional methods, such as paper-based systems, often fail to provide real-time updates on stock nearing expiry or batch tracking. EasyM Merchandising App addresses this by offering real-time stock monitoring and expiry batch tracking, helping reduce market returns and ensuring fresh products are always available in outlets.

Challenge 2: Out-of-Stock Issues

Product availability on shelves is essential for customer satisfaction and sales, but managing stock levels across multiple locations can be complex, especially with fluctuating demand. EasyM Merchandising App simplifies this process by providing weekly or monthly out-of-stock reports, enabling managers to take timely corrective action and ensure shelves are consistently stocked.

Challenge 3: Ensuring Display Compliance and Execution Consistency

Maintaining uniformity in retail displays, such as adhering to planograms or display standards, is a common challenge for FMCG brands. Inconsistent execution can harm brand visibility, reduce consumer engagement, and diminish the impact of promotional campaigns. EasyM ensures that retail displays align with brand guidelines, fostering better customer engagement and maximizing promotional impact.

Challenge 4: Accurate and Timely Data Collection

Access to real-time data on inventory levels, competitor activities, and customer preferences is essential for making informed decisions. Traditional data collection methods are often slow and inefficient, leading to delays and missed opportunities. With EasyM Merchandising App, FMCG companies can collect accurate, real-time data, empowering them to respond swiftly to market changes and optimize operations.

Challenge 5: Optimizing Routes and Enhancing Field Team Efficiency

Efficiently managing field teams and planning optimal routes for covering multiple retail locations is often difficult. Poor route planning can result in wasted time, higher costs, and reduced interaction quality with retail staff. The EasyM Merchandising App includes route optimization features that enhance field team efficiency, ensuring better time management and cost savings.

Conclusion

EasyM Merchandising App is a game-changer for FMCG companies, empowering them to enhance field sales effectiveness, improve retail execution, and boost revenue. With its data-driven insights, automation capabilities, and real-time communication tools, FMCG brands can stay competitive, meet retailer expectations, and elevate their market presence.