How Fast Moving Consumer Goods (FMCG) companies boost the team efficiency for Merchandiser team?
Managing a merchandiser team in FMCG industries is crucial due to high turnover in the market. Merchandisers often face low job satisfaction due to physically demanding work and long hours. Lack of real-time data makes it hard to track merchandisers’ store visits and stock conditions in outlets. Sometimes merchandisers may fake store visits without proper supervision.
There are four ways the EasyM Merchandiser App helps you boost merchandiser efficiency:
1. Effective KPI and Incentives
Motivate your merchandiser team with the right rewards:
- Setting monthly call rate targets to reduce missed outlet visits
- Providing incentives based on data-driven efficiency
2. Smart Itinerary Planning
More visits, less time on the road:
- Effective itinerary planning helps merchandisers reduce travel time
- Outlet visits can be assigned by area for maximum efficiency
3. GPS Check-In
No more guesswork – track visits instantly:
- GPS check-ins ensure real-time outlet visits by merchandisers
- Easy navigation using Waze and Google Maps via EasyM app
4. Monitor Promotion Execution
Ensure your brand stands out in stores:
- Merchandisers report promotional displays and competitor activity
- Managers gain data-driven insights to boost visibility and sales
Conclusion
A well-managed merchandiser team ensures better in-store execution, higher sales, and a stronger brand presence in the highly competitive FMCG industry. EasyM Merchandiser App provides practical tools to empower your team and streamline your retail operations.
